Porsche Delivers 77,640 Cars in the First Quarter, Taiwan Market Experiences Record Growth

Porsche deliveries remained at a stable level in the first three months of the year. Overall, the sports car manufacturer delivered 77,640 vehicles to customers around the world between January and March. This represents a moderate decline of 4 per cent on the previous year.

“In 2024, we are getting ready for the future. With the all-electric Macan, the new Panamera, the Taycan and the new 911, we are updating four of our six model lines,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Despite the ramp-up of the new launches, delays in delivery due to regulatory requirements in North America and the still challenging market situation in China, we were able to maintain deliveries at a stable level.”

Growth in Europe and overseas regions

In Europe (excluding Germany), Porsche delivered 20,044 cars in the first quarter, an increase of 9 per cent over the same period in the previous year. In the company’s home market of Germany, the number of vehicles delivered rose by as much as 37 per cent. In total, 11,274 units were delivered to customers. In China, the sports car manufacturer delivered 16,340 vehicles from January to March – a decrease of 24 per cent. Key reasons for this are the focus on value-oriented sales, the continued tense economic situation in the Chinese market and a strong equivalent period the previous year due to initial post-COVID catch-up effects. In North America, Porsche delivered 15,087 vehicles to customers, which means a decrease of 23 per cent. The decline is mainly explained by a customs related delay in the shipping of some models. In the overseas and emerging markets, 14,895 cars were delivered to customers, representing an increase of 14 per cent.

Great demand for the all-electric Macan

With 28,025 units, the Porsche Cayenne recorded the most deliveries in the first quarter (+20 per cent). The Porsche Macan was delivered to 20,576 customers. This represents a decrease of 14 per cent and is attributable to a disproportionately strong period in the previous year. Nevertheless, many orders have already been received for the new all-electric generation of the SUV. The first vehicles will be handed over to customers in the second half of the year.  

The iconic 911 sports car is still very popular with customers: 12,892 were sold worldwide (+17 per cent). The Panamera was delivered to 6,139 customers (-28 per cent). The decrease is related to the current model change. The same applies to the Taycan. Shortly before the end of the product cycle, 4,236 customers took delivery of the all-electric sports car in the first quarter (-54 per cent). The recently presented new versions of the model have been extensively updated and have more performance and range, faster acceleration and shorter charging times. The first deliveries to customers will start in April.  The 718 Boxster and 718 Cayman models posted 5,772 deliveries, representing an increase of 20 per cent.

Porsche Taiwan Posts 19% Q1 Sales Surge, Setting New Record with Significant Growth Observed Across Model Lines

Porsche Taiwan saw historic success in Q1 2024, delivering 1,409 vehicles – a 19% increase over last year. SUV demand remains strong, led by an astounding 82% growth for the Cayenne. The Macan also saw a substantial boost in order intakes (126%), fueled by the market’s anticipation for the new electric version. The all-electric Taycan line continues its sought-after status with a 22% growth, especially for the Taycan Cross Turismo CUV (+76%). Additionally, the iconic 911 experienced a remarkable increase in sales, doubling compared to last year, while the mid-engined 718 saw a 29% rise. Of note, the 718 Boxster order intakes quadrupled compared to last year. The Panamera, following its recent launch, boasts a 24% increase in order intakes.

“Porsche Taiwan's Q1 performance is a strong indicator of the market's continued demand for the Porsche brand. The exceptional results across our product lines, including both established icons and innovative newcomers, reflect the dedication of our team and the enduring appeal of the Porsche experience in Taiwan. We are confident that this momentum will continue throughout the year,“ said Christian Nater, CEO of Porsche Taiwan.

“With our attractive new models, we are bringing the strongest Porsche product portfolio of all time onto the road in 2024. This puts us in an ideal starting position for the coming years,” says Detlev von Platen. “Nevertheless, so many new launches in such a short time are a very complex challenge. We approach these tasks conscientiously and act prudently. Our focus in 2024 continues to be on value-oriented sales.”

Further information, as well as film and photo material, is available in the Porsche Newsroom: newsroom.porsche.de