As part of the market development program of the Federal Ministry of Economy and Climate Action, we successfully hosted the “German-Taiwanese Conference regarding the sporting goods, fitness, and leisure equipment” at the ILLUME Hotel Taipei today. Its primary objective was to facilitate connections between Taiwanese businesses seeking new brands for their product portfolio and German suppliers renowned for their high-quality leisure equipment. We were very happy to see more than 70 attendees participating in the conference.

Our Director Mr. Axel Limberg as well as Director General of the German Institute Taipei Dr. Jörg Polster and Mr. Jeff Chen, President of Taiwan Sporting Goods Manufacturers Association gave their opening remarks. This time, they were joined by Mrs. Leonie Yang, General Manager of DEinternational Taiwan Ltd., and Mr. George Wood, President of TBS Group Corporation and Board Director of WFSGI, each delivered a keynote speech – Mrs. Yang on “Overview of the German leisure and sporting market” and Mr. Wood on “Trends and Outlook of Taiwanese sporting industries” respectively.

Once the conference ended, our attendees had the opportunity to engage in insightful discussions. Then the networking began! Following the formal proceedings, participants were able to deepen their interactions with representatives from prominent German companies during informal coffee and lunch sessions. These moments allowed for further exploration of potential synergies and business opportunities. The lunch break was ideal for everyone to get together in a casual way and talk about the findings. Moreover, our “business speed dating” acted as a fun alternative to making connections the traditional way.

We extend our heartfelt appreciation to our esteemed speakers and to all Taiwanese business professionals whose contributions played a major role in making our conference an outstanding event. Additionally, we thank the following three German delegates that made the conference possible:

- Maul Sport GmbH

- MTS Sportartikel GmbH

- Hello Products GmbH

Overall, the German-Taiwanese Conference proved to be a valuable platform for knowledge exchange, relationship building, and the exploration of business prospects in the leisure equipment industry. We are looking forward to the B2B meetings that are going to follow.